The 60 second business pitch, elevator pitch, sales manager moment, whatever you would like to call it, is a vital piece of your business. Especially if you are a part of networking groups where you frequently need to introduce yourself and your business very quickly to many people.
If you can craft a near-perfect 60 second overview of your business, then you will be able to connect with more people (how many people are listening to you talk about your business after the first minute?), network better and build a higher quality referral network for your business.
The 5 Components Of Your 60 Second Business Pitch
- A fact or statistic about your industry/your customer’s problems
- The benefit that you provide that is directly related to that statistic
- Validation of your credibility or an example of how you’ve solved this issue for someone in your target demographic
- Memory Hook
Business Pitch Component #1: A Fact Or Statistic
If you are an expert in your industry, which I assume you are because that’s the cost of entry to building a successful business, then you’ll be pretty well versed in the trends in your field. If you don’t have some statistics off hand, use the good ole’ Internet to find (valid) numbers that you can reference. Every industry has different publications that provide studies and statistics. Head to Google and search for “your industry” “statistics 2013” (or whatever year it happens to be when you’re reading this).
An example of a statistic would be: An average company will see a 45% growth in website traffic when increasing total blog articles from 11-20 to 21-50 articles.
Business Pitch Component #2: Benefits
When following up your statistics, you can provide a benefit that your company offers that is directly related to that statistic. For instance, to follow up the blogging statistic from above, a benefit would be: When a company increases their website traffic, there is a direct correlation with the number of leads that they generate through their website.
Business Pitch Component #3: Validation/Example
Clients that work with us have been able to post 35 new articles to their website within 3 months and actually see a greater than 45% growth in website traffic and a bottom-line impact within 12 weeks.
Business Pitch Component #4: Conclusion
After educating your engaged listener with the statistics, benefits and examples listed above, it’s time to wrap up your 60 second business pitch with a nicely worded Call To Action (CTA). This ties everything together and gives the listener a next step to use the information that you just gave to them.
A solid conclusion to a 60 second business pitch would be “If you (or someone you know in a particular industry) wants to learn more about how these services work, let’s schedule a meeting/phone call (ask for an introduction to the third party).”
Business Pitch Component #5: Memory Hook
This is the beautifully tied bow on top of your elevator pitch that will connect you/your services directly with the results you can provide for the person who you are speaking with.
For us here at Tresnic Media, the memory hook is “Building websites with an impact on your business.” It’s a simple sentence that incorporates what we do and the results of our services.
The Completed 60 Second Business Pitch
Now that you’ve learned about the 5 key components and seen the break down of how to craft each one, let’s put it all together and see what the complete picture looks like:
“Did you know that an average company will see a 45% growth in website traffic when increasing total blog articles from 11-20 to 21-50 articles? We help companies implement strategic blogging strategies to increase their traffic as well as their lead generation.
If you’d like to learn more about how we can help your business see this type of growth, let’s meet this week to talk in more depth. Thanks, I’m Todd Giannattasio from Tresnic Media, building websites with an impact on your business.”
How Sharp Is Your 60 Second Business Pitch?
Leave your 60 second business pitches in the comments below.
If you have tips or suggestions on how to improve on developing an elevator pitch, please share your thoughts!
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