Browsing all articles in Business
Your Company Website As A Local Store
There are many analogies between websites and brick and mortar businesses. I was thinking about stores’ locations and how many customers they get from people who just happen to be walking by and decided to put some thoughts into a quick post comparing a store and a website. A store can get customers in from [...]
The Role Of Your Website
A website is a given today for any business, but the type of website your business has will determine the role that it plays in your online presence. If you have a basic “brochure site” that just gives a brief bio of your company and lists your services, then you’re likely only getting visitors that [...]
Increasing Your Local Search Rankings
Getting found online by local customers is a high priority goal for brick and mortar business’s websites. In addition to the on-page seo factors for raising your general search engine rankings, here are some things to improve your local search engine rankings: On-Site Local SEO Structured markup - People can read and understand the text on [...]
Building Customer Loyalty
Customer loyalty campaigns are nothing new. Restaurants used to offer cards to punch every time you came and ate there, then when you reached X amount of visits, you got a free meal. That became too easy for customers to beat by just punching holes themselves or duplicating the stamps that businesses were using. They’ve [...]
The Online Ecosystem Of A Business
Getting your business online is much more than just having someone design you a website. Sure, you can pay someone to create a nice layout and get a domain for your site, but is that really accomplishing anything for your business? Well, yes it is, you now have a brochure to tell your customers they [...]
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