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Increased Lead Generation Through Crazy Blogging Strategy

As if we didn’t need more proof on the value of blogging for your business, McKay Allen over at Log My Calls, a call tracking company in Utah, went out and one-upped my business blogging experiment.

Actually, it was more like three-upping me. 

McKay saw my blogging case study and was inspired to hit the content production steroids. With a little help from his colleagues, they were able to produce 150 blog posts in 50 days!

What Happens When You Blog 3 Times A Day For 50 Days?

Not surprisingly, the Log My Calls website saw an insane increase in traffic.

Their overall traffic increased by 210%.

Their organic search traffic increased by 514% (more on this later)

Their referral traffic increased by 901%

Read the full details on Log My Calls’ blogging efforts here

The Real Deal: What About The Leads?

Increased website traffic is nice and all, but no one takes website visitors for rent money. So how were incoming leads effected by all this blogging?

During the 3 month period of the Log My Calls blogging extravaganza, they generated more new customers than any other 3 month period in company history!

With all this content production and inbound marketing, they were able to stop many of their paid marketing tactics. They saw an inbound leads increase by 400% from Q4 2012 to Q1 2013.

That means not only more money in from customers, but less money out to advertising.

That’s not the only cost savings they ended up with…

Bye Bye, SEO “Experts”

Log My Calls had hired an SEO firm to help them with improve their search rankings and saw very little impact with the firm’s work.

After McKay hopped in the driver’s seat and took Log My Calls to search ranking success, Log My Calls was happily able to relieve the so-called “SEO professionals” of their duties.

Because of the massive impact blogging three times a day had on their search results compared to the out-dated tactics of the supposed experts, Log My Calls has not only increased their lead generation, but is now saving money by removing the need for an outside agency’s help.

Are You Blogging For Your Business Yet?

Have you started blogging for your business yet? If the answer is yes, leave a link to your business blog in the comments below with a quick gist of your strategy.

If you aren’t blogging for your business yet, tell us why in the comments. What’s holding you back? Don’t be scared to start, and if you need help, don’t be afraid to ask!

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More Blogging = More Sales (A Case Study Roundup) says May 8, 2013

[…] you’re looking for more recent figures, this case study from Tresnic Mediawas released just a couple of weeks ago. It examines how blogging for business increased lead […]

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More Blogging Equals More Sales: A Case Study Roundup | Fornelli By Design says July 10, 2013

[…] you’re looking for more recent figures, this case study from Tresnic Media was released just a couple of weeks ago. It examines how blogging for business increased lead […]

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Daniel Noll says December 12, 2013

We are a small criminal defense firm in Springfield, Illinois. We just started blogging and I read your article and the 150 blog post article. So we have decided to do 3 posts a day starting today. We aren’t sure how long we can keep it up, but we will see. We already have about 20 posts done and scheduled.

Question: Should we be uploading all of these blogs at such a fast rate given we just started our blog? We are concerned that our site doesn’t get indexed very often and we may no see the benefit if the posts aren’t indexed.

Here is the link to our Springfield Illinois Criminal Defense Lawyer Blog: http://www.noll-law.com/blog

Reply
    Todd Giannattasio says December 12, 2013

    Hey Dan –

    Good luck with the blogging! It’s a commitment but will be worth it.

    While at first you won’t see the results because Google isn’t indexing you yet, when they do crawl your site and see how frequently you are posting, that should trigger them to come back more often and get your newly published posts indexed faster in the future.

    It is a reasonable concern, my suggestion would be to do one post a day and save all that extra effort by scheduling your blog posts (still write 3 a day, just schedule them instead of posting them immediately). Once you start seeing more keywords in your Google Webmasters, then turn it up to twice a day.

    The best thing to do is make sure you are monitoring your traffic, rankings, and amount of queries and make adjustments from there. Don’t get discouraged too soon though, patience and persistence are what count here. Play it out for at least two months.

    Keep us posted on how it’s going!

    Reply
      Daniel Noll says December 12, 2013

      Todd:

      Thanks for the reply. A gradual ramp up sounds like the way to go. Currently, I have 3 scheduled everyday. However, based upon your advice, I am going to reschedule it for 1 a day for the first two weeks, then 2 a day, then go from there.

      Reply