Designing an infographic is a great way to repurpose content. Having multiple ways for people to view your content allows you to reach more people and this type of visual content helps drive engagement. Forty percent of people will respond better to visual information as opposed to texts or links. Customers are more likely to stop and view a photo or video, rather than a paragraph of text. An infographic is a fun, simple, and exciting way to share information with your customers. Here are a few basic design tips you can use the next time you design an infographic.
Be sure to know exactly who you’re designing the infographic for. Knowing who will be interested in reading your infographic will help you tailor it for that audience. You want to make sure you grab your audience’s attention with your design. Think of your buyer persona. Are they going want to see this kind of information? Will they be intrigued enough to share this infographic? Get an idea of the questions they might have and incorporate the solution into your design. By creating an infographic with practical value for your ideal customers, you are more likely to achieve success with it.
An infographic is usually designed with little or no text. However, the copy that is used should be in terms that your customers will understand. You want to engage with your audience and resonate with them. Don’t use industry terms that people may not be familiar with.
When designing an infographic that has text, be sure that the copy is legible.
An infographic should grab people’s attention at first glance, because if they cannot make out what is written they might move on. It’s important to highlight your content, and choose the most important data to put in your design.
Create a fun visual experience for your audience. A great infographic should be able to visually convey your message with compelling images, color, and overall design. When designing a DIY or instructional infographic, it can be easy to want to include a lot of text. Don’t let instructions get in the way of your design process. Use graphics that will help your audience identify with what you’re conveying. Design your infographic to tell a story. An infographic is meant to be read quickly. Your imagery should be able to fully communicate the message on its own. Choose images or photos that are relevant to your message.
Providing your customers with valuable information is important for your business. However, information can be boring for people to consume. Designing an infographic is a fun and creative way to communicate your message to your audience. Combining all the necessary steps will help your design flow, making it easy for your audience to understand the message. Consider using these simple design tips the next time you’re designing an infographic.
Have you designed infographics for your business or clients? What advice would you share to make the infographic designing process better? How do you help ensure an infographic will be a valuable content asset once it’s created and published?