How To Build Your Audience On Twitter

Social Media

Super grateful to be a guest on the Twitter Smarter Chat talking about how to grow an audience and why that’s so important for your business in today’s digital world.

Tap through the tweets on this post to read the full threads for in depth answers to the headline questions about how to grow your audience on Twitter

First, here was my quick intro:

Hey #TwitterSmarter 👋🤗

So grateful to be back with you guys 🙏 @MadalynSklar

About: I started in digital comm in 2002, my agency in 2011

Mission: Help entrepreneurs (and businesses) with a powerful message grow their online platform so they can reach and impact more people pic.twitter.com/0BWWgwJWVH
— Todd Giannattasio (@ItsToddG) November 17, 2022

What’s more important in marketing—building an audience or hitting sales targets?

A1: The key word in that question is "Marketing" – For Marketing, the priority should be on building an audience. Think of it like "Stocking The Pond"…#TwitterSmarter
— Todd Giannattasio (@ItsToddG) November 17, 2022

How does an engaged audience help propel your marketing activities?

A2a: In today's economy people are slower to spend money and hesitant to try new things from new companies they haven’t bought from in the past…

Plus 90% of your target market is not actively in Buy Mode

So why is that good news for building your audience?#TwitterSmarter
— Todd Giannattasio (@ItsToddG) November 17, 2022

What are some ways to build an audience on Twitter?

A3a: First and foremost, you need to Be Followable. No amount of hacks or tactics will help you build an audience if you're not worth following in the first place.

So what makes you followable?

#TwitterSmarter
— Todd Giannattasio (@ItsToddG) November 17, 2022

How long does it take to build an engaged audience on Twitter?

A4a: When it comes to building an audience, some things hit and some things don't. So it's important not to focus on how fast your follower # is growing, but on your consistency of doing the work to be Valuable and Visible#TwitterSmarter
— Todd Giannattasio (@ItsToddG) November 17, 2022

What are some do’s and don’ts for when you’re trying to build an audience?

A5a: When it comes to building your audience, follow these Modern Marketing Principles:

1️⃣ Customer-Centric
2️⃣ Value-First#TwitterSmarter pic.twitter.com/X4ycpHWfhB
— Todd Giannattasio (@ItsToddG) November 17, 2022

How do you measure the success of your audience-building activities?

A6a: Audience Building Success Is Measured By:

📊 Activity: Are we doing what we planned?
📊 Reach: Are we reaching (the right) people?
📊 Engagement: Are people interacting with us?
📊 Follows: Are our followers increasing?
📊 List: Are we growing email subs?#TwitterSmarter
— Todd Giannattasio (@ItsToddG) November 17, 2022

Share some tips for maintaining an active community on Twitter.

A7a: I think I covered this pretty well in previous answers but to reiterate:

✅ Activity = Visibility = Opportunity
✅ Show up daily
✅ Be a valuable resource
✅ Listen and respond
✅ Review and adjust#TwitterSmarter
— Todd Giannattasio (@ItsToddG) November 17, 2022

What tools do you use to help build an audience?

A8: Some tools I love for Twitter @evernote ✍️ ideas@Hootsuite (how I'm monitoring and responding in this Chat) @HypeFury (how I drafted my Tweets for this Chat)@Canva (how I designed the graphics in this Chat)

And the native Twitter app and Twitter Search#TwitterSmarter
— Todd Giannattasio (@ItsToddG) November 17, 2022

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