What Is Content Marketing?
Content marketing is a way of generating new leads for your business by attracting and engaging a highly targeted customer demographic through the use of quality content on and off your website.
Why Do Businesses Need To Be Leveraging Content Marketing?
Content is the fuel for your online presence. With quality content built around your business, you’ll be able to:
- Climb the search engine rankings for your keywords
- Encourage social sharing and potentially a viral spread of your brand
- Be helpfully engaging on social media to build your network and authority
- Build your email list
- Create a culture of brand advocates for your business
- Generate leads for your business
Content Marketing Strategy
A few items that go into your content strategy are:
- Pillar topics for your business to build content around
- Content calendar for on site articles
- List of opportunities to spread content on other websites and publications
- Strategic partners to align with and help increase your brand awareness in your target market
- Information product ideas (ebooks, audio/video series, email series, membership section)
We take advantage of professional content marketing tactics like blogging, podcasting, informative videos, creating practical ebooks, guest posting and email campaigns to build your online presence and attract quality leads to your business.
To make the most efficient use of your time and get the most out of your subject matter knowledge, we use a repurposing technique to minimize the time it takes for us to gather information from you and then generate the most amount of content for all of the different online channels such as articles, videos, podcasts, guest posts, presentations and PDF sharing.
Blogging Actually Leads To More Business
B2C Companies that blog get 88% more leads/month than those who don’t.
B2B companies that blog get 67% more leads/month than those who don’t. (source:HubSpot)
Creating A Content Marketing Plan With Tresnic Media
We work together to learn about your businesses offerings, your target audience, the connection that you can make with them and how to best build quality, lasting relationships with your customers.
Through a little business consulting and a lot of research and analysis, we build custom content marketing plans for your business and execute them for you to ensure that your online presence becomes an asset for your company.
Request Your Free Inbound Marketing Consultation Now