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Top Inbound Marketing Articles of 2016

Businesswoman Reading Top Inbound Marketing Articles of 2016Has 2016 left you wondering “What went wrong?” while staring at shrinking lists and no leads?

Have you read through your recent blog posts and thought, “I wouldn’t even read this…”

Worse yet, are you continuously throwing money at failed Facebook Ad campaigns?

As the year comes to a close, let’s put those thoughts to rest. Let’s make every penny of your Facebook campaign count. Let’s have you ringing in the new year with unbelievable knowledge in all things inbound marketing, from copywriting to developing conversion-crazy funnels.

We’re always on the lookout for ways that fine-tune processes for our clients, and we’ve plucked some of the year’s best to give your organization a razor-sharp edge in 2017.

Check out these articles below, separated by subject area, and hone your business skills—and learn a little about where Tresnic Media receives its own best-practices.

Copywriting

Will BeyersCreating Killer Copy by Will Beyers

Using the infinite wisdom of Dan Kennedy, the Godfather of Direct Response copywriting, Will Beyers provides core steps to improve sales copy and recognize good (and bad) copy.

Everything in this article, from developing a Buyer Persona (aka knowing your prospect) to choosing one of the included outlines/templates is absolutely essential in making sure your message is not just heard, but loved and acted upon.

Even copywriters with years of experience can learn a thing or two from this collection of best-practices, foundational principles, and incredibly useful templates.

4 Emotional Triggers that Increase Email Click-Through Rate
by Russ HenneberryRuss Henneberry

No more guesswork necessary. Russ Henneberry of all-around-great resource Digital Marketer provides 4 distinct emotions to make your email campaigns more compelling.

Without clicking, here are the 4 emotions to use:

  • Gain
  • Logic
  • Fear
  • Scarcity

What sets this article apart from the pack are the examples, and their success, that Russ uses to hammer down the effectiveness of this technique.

And, when you think about it, they make total sense. These principals of persuasion are hardwired in us all—and we all, secretly or not, want to at least know what we’ll gain from a product or service.

How to Captivate Your Readers: 3 Ways to Craft Irresistible Opening LinesHow to Captivate Your Readers: 3 Ways to Craft Irresistible Opening Lines by Henneke

Want to know how great this article is? If you’ve made it this far into this post—it’s proof-positive of the methods Henneke discusses.

Why?

Because we used “Option 1” to lure you into this post. (Pretty sneaky, we know).

Any good storyteller worth their ink can agree with these methods of reader attraction. If capturing the attention of your intended readers is a trouble you’re having, make sure you read this article and start using these methods in your blog posts.


Content Promotion

56 Ridiculously Effective Tactics For How To Promote Your Blog by Will BluntWill Blunt

Ho. Ly. Crap. If you’re struggling to find readership for your blog, then look no further than this post. No bullet point lists here, Will Blunt dives deep into each tactic to get your blog read by the people you want reading it.

There’s not much to add here. Skim through to get the gist, but make sure to revisit this post when you’re feeling stuck with a blog or looking for some fresh ideas. There are tons (well, 56 if you want to be a stickler)


List Building

Brian Dean17 Insanely Actionable List Building Strategies (That Work Fast) by Brian Dean

These simple website tweaks can help grow your email list exponentially. With clear, actionable strategies and examples, this article does a great job showing what works and why.

Try out a few and see what works for your organization. If your website clicks are above 5,000, you’ll notice increases to your lists quickly—in which case double back to the content strategy portion of this and tailer your messaging to your brand spankin’ new prospects!


Paid Traffic

All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party

All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party with Keith Krance, Molly Pittman, and Ralph Burns

Ok, technically this is a podcast, but it’s worth a listen. Focusing on the “five foundational elements of successful ad campaigns”, the folks over at Digital Marketer do a great job keeping it light while giving you exactly what you need to either start your paid traffic campaign or give an existing campaign a serious boost.

Molly PittmanThe Complete Guide to Facebook Ad Targeting (2nd Edition) by Molly Pittman

If you aren’t utilizing the power of Facebook Ads, now’s the time to start. But before you go ahead setting up your first ad campaign, read Molly’s article that offers great insight into the service.

You’ll find a breakdown of every metric you’ll find in Facebook Ads, along with how Digital Marketer uses the service themselves to attract leads and conversions.

Whether simply boosting a post or aiming to get a message across to the right segment of Facebook viewers, you’ll find awesome ways to do it in this huge post.


Misc. Worth Reading

A Complete Guide to Instagram Marketing by Ash ReadAsh Read

Instagram goes overlooked by too many organizations. In Ash Read’s post, he breaks down how businesses can gain success from the hyper-popular social platform by including these elements:

  • Clear vision and strategy
  • Consistent frequency
  • Familiarity with your audience
  • Clear visual style

Give it a read. Even if you don’t particularly find Instagram useful in your strategy, the information from this post transcends into image posting best practices in general—a great tool to have in your kit.

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