Web Design

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Web Design We are well beyond the days of having your brochure online in digital form and calling it a website. Today’s websites are meant to be real assets for your business that improve your bottom line. Yes, your website needs to have core features and functionality like having code optimized for search, mobile responsiveness for smartphone and tablet accessibility, social media integration, blogging capabilities and a lot more depending on your specific business goals, but the real goal of your website is to DRIVE MORE BUSINESS.

The Benefits Of A Truly Strategic Website Built Specifically For Your Company

Our goal for your website is to build a digital asset for your company that will work 24/7/365 to attract and convert more customers. Your website will be ranking for quality keywords and attracting traffic from different social media channels with visitors that fit your ideal customer profile.

Benchmark Goals For Your Website

High rankings for more of your web pages
Continually increasing amount of visitors to your website through various channels (search, social media, referral links, direct visitors, emails, etc.)
Increased social interaction with your website (Likes, Tweets, Pluses, Pins, etc.)
Growing audience size (subscribers, followers, Fans, etc.)
Visitor conversions (people visiting your website are filling out forms and entering into your email list)

NJ X-Ray's new website increased lead generation by 600%

This website redesign lead to a 600% increase in leads. Those leads are also Sales Qualified, closing at a 75% rate.

ROI Goals For Your Website

Product purchases (if you are selling directly through your site)
Marketing qualified leads entering the sales funnel through lead magnets and contact forms
Sales qualified leads entering the sales funnel through lead magnets and contact forms
Amount of closed business generated from website leads
Increasing your Lifetime Customer Value through the strategic use of your website content for your sales team and customer service department

Necessary Web Design Features

In order for your website to be successful, it needs to have certain features that your visitors have come to expect, as well as key marketing components that help drive business success.

Definitive value proposition
Clear calls to action/email capturing tools
Clear navigation and site path for the visitor
Landing pages with lead magnets using simple forms
- Thank you pages for the form confirmations
- Automated email follow up for forms
Contact details
No technical jargon
Conversion optimization elements (such as a layover box, slide out, notification bar, etc.)
Analytic tracking with goal measurement
Fully search-optimized code
Mobile responsive design
Visual consistency
High quality imagery and photography
Social media sharing integration
Social media profile links
A Blog
Content Management System (CMS)
Integration with your CRM (Customer Relationship Management) tool

Website Designers Should Also Know How To Code

Your website code will be fully optimized for maximum search traffic potential as well as responsive to smart phones and tablets for the best visitor experience regardless of device.

Our Web Design Process

A lot of work goes into a website design well before the actual visual graphics are even talked about. Our web design process has 18 stages that are broken up into 4 segments:

Information
Design
Coding & Development
Testing & Quality Assurance

These four segments help us learn more about your business and, more importantly, your customers, so that we can build a website that will not just be an online brochure, but an interactive experience that converts visitors into leads and customers for your sales team.

We work together to establish the functional, visual, and informational needs that your website will have. It’s also important to set goals for your visitors from the beginning so that we know how we want them to behave and what actions we want them to take. This not only improves the web design process, but also the success of the live website itself.

From there, we build a map of how visitors will experience the website.

Then we’ll be able to determine functionality and technology needs.

With our roadmap drawn out, we are then able to build page layouts with wireframes before incorporating your company’s visual branding to bring the complete website experience together.

Working with Tresnic Media for our new website was not only a seamless process that took minimal time away from our business operations, but increased our website’s lead generation by 600% in the first year. I highly recommend Todd and his team of professionals.

– Robbie Bordino, Owner
NJ X-Ray