Marketing is all about getting your message in front of the right person at the right time in the right way. At Tresnic Media, we believe that in this digital age, B2B content marketing is the best way to attract and convert more business opportunities for your company. Content marketing can be used to attract prospects while they are searching for information online or used proactively by your sales team to engage and convert targeted demographics.
You need to get more customers. We help you use the web to get those customers. This is done by driving high quality traffic to your website, and converting those website visitors into leads for your sales team. We can even help you with nurturing those website leads into sales ready contacts to save your sales team time and effort educating and convincing those prospects to become customers.
We define B2B content marketing as the practice of developing digital assets for your company. These digital assets will:
The best way to execute B2B content marketing is to develop a solid strategy, create valuable content, then promote that content in targeted online communities. We will work with you to develop the best content marketing strategy for your company and then drive that strategy for you all the way to increased profits.
Cold calling is old hat. It doesn’t work and it isn’t efficient at all. No one likes doing it. It’s a waste of your company’s time and money.
Your customized B2B content marketing strategy will attract opportunities to your business and even nurture those opportunities until they are sales ready. That means your sales team can stop wasting time on unqualified prospects completely and cut back on the time needed to nudge those 50% prospects to become hot leads.
Your sales team will be better equipped and trained to find high quality prospects online and build valuable relationships that develop into long-term customers.
We have a proven strategy that we’ve developed over the last decade of building websites and continuously fine-tune. The basic stages look like this:
Understand your customers’ needs, wants, and thought process
Research search opportunities based on customer perspective
*Our keyword research goes through hundreds and thousands of keywords to find phrases that people are really searching for and the opportunities available based on the level of competition for those phrases
Develop a content map that connects the customers’ mindset with the buying process and qualified keywords that we’ve discovered
*You approve the content concepts before they are fully created
We create blog posts, presentations, infographics, and videos based on these concepts
*You approve drafts or provide feedback for changes
Content is published and promoted in targeted online communities to attract and convert more business opportunities
*This content becomes a digital asset that exists 24/7/365 for your company that will continue to build authority and attract more business overtime
Working with Tresnic Media for our new website was not only a seamless process that took minimal time away from our business operations, but increased our website’s lead generation by 600% in the first year. I highly recommend Todd and his team of professionals.
– Robbie Bordino, Owner
Fill out the form below and one of our content marketing consultants will reach out to you to schedule a call and discuss with you how our proven strategy can help you get more visits, leads, and customers.