Balancing focus on various marketing channels has been a marketer’s juggling act for years. Marketers are constantly searching for the answer to this question: “Which platform should I spend my resources on?”
The best marketers know there isn’t a magic elixir to solve all issues of demand generation and customer engagement. By focusing on only one platform, you lose major brand equity and content authority.
So what’s the real answer? You need to focus on everything.
For many, that last sentence will feel overwhelming and daunting. Maybe your palms are getting sweaty even as you’re reading. However, there’s an easy way to approach this focus and bring clarity to your strategy.
Combining efforts and campaigns among platforms will solidify your branding, save you time and energy, and create more interest in what your company has to say.
Think about your experiences with brands that have great marketing strategy across channels. It’s very likely that for a single campaign, you saw the same message on several of the following platforms:
- Website
- Retargeting ads
A strategy that takes the efforts you put into your campaigns and creates a consistent experience across all platforms not only makes your message stick more, but it saves you time and effort as you consolidate your materials and messaging.
So just how do you combine email marketing and social media? There are plenty of ways to not only combine efforts, but to drive results from one into the next. Check out the infographic below to see some of the value of email and social, along with ideas on how to combine your efforts to drive more traffic, build strong brand relationships, and boost your ROI.
Source: How to Combine Email Marketing and Social Media by Campaign Monitor