Your brand’s identity is extremely important, it’s what makes your company recognizable to your potential customers. Consistency is key to adding to your brands awareness and that means keeping your look and feel the same across all of your online and offline marketing efforts. Keeping your profile image the same on your Facebook page, Twitter profile, YouTube channel, etc. as well as user name and your voice are all a part of your company’s brand identity.
The easy stuff:
The most important: your voice. Keeping your voice consistent and natural is very important. You don’t want to come off fake to your audience because you’ll soon not have an audience. People can easily read through fluff and bull shit and that’s the easiest way to get your name on a spam list.
The easiest way to keep your voice consistent is to just be yourself. If you are funny, be funny. If you are serious and professional, be serious and professional. If you try to change your voice unnaturally it won’t work. Having a consistent voice will help build trust with your audience and also make for a more natural conversation and lead to a strong relationship.
Providing quality information with your personal touch is what will make you valuable to your customers.