Social media should not be a debatable approach for your business’s online marketing strategy. There are so many options of social media networks and channels (especially if you include forums and niche community sites), that you should be able to find your target customers looking for information somewhere online. Depending on your business, LinkedIn marketing may be your best option for high conversion rates for your leads.
What Is LinkedIn?
LinkedIn is a professional, online social media networking website. According to their own About page,
“LinkedIn operates the world’s largest professional network on the Internet in over 200 countries and territories. LinkedIn’s mission is to connect the world’s professionals to make them more productive and successful.”
How Can LinkedIn Help Your Social Media Marketing?
While websites like Twitter and Facebook are primarily used for personal, online socializing, LinkedIn’s primary uses are professional, online networking.
This means that when you connect with others online, you already have a more formal engagement. With other social media networks, you have to go through the “Know, Like, Trust” process. The barrier for entry over that personal level can be more difficult and at the very least is a speed bump.
LinkedIn skips over the politeness of becoming friends, then introducing your business, then trying to convert them from an online friend to an offline customer.
With LinkedIn, you can introduce yourself to prospects and strategic partners knowing that it’s more acceptable to start talking business much earlier in the relationship.
LinkedIn Marketing Basics
When you sign up for LinkedIn, make sure your profile is fully complete. Add in your education, professional experience, your skills. Be sure to have a professional looking profile picture.
LinkedIn Profile Picture Tips
- Without having a profile picture, you may as well not have a profile.
- Having a picture of yourself from a party or hanging out with friends won’t give your first impression as very professional.
Get Help From Others To Complete Your LinkedIn Profile
Once you have your profile set up, have people get endorse you for your skills and get some recommendations written.
After your profile is complete, join some LinkedIn Groups and get active in their discussions. Browse through LinkedIn Answers and see if you can help anyone with questions that they are asking relevant to your services or products.
Is LinkedIn Part Of Your Social Media Marketing Plan?
Have you set up your full LinkedIn profile, joined LinkedIn Groups or answered LinkedIn Answers questions? If you are using LinkedIn, connect with me and let’s help build our professional networks – www.linkedin.com/in/toddgiannattasio/
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