It is everywhere in the entire world! Social media is all over the Internet and can be accessed by almost every electronic device on the market these days. Your desk top, your lap top, your smart phone, your iPad, your TV, even your sneakers (Nike plus). Soon enough they’ll have microwaves connected to your Facebook account so you can tell all of your online friends what your making for dinner right from the kitchen. Now where is it online? Here’s a little map for you:
Twitter is a simple tool that helps connect businesses more meaningfully with the right audience at the right time.Businesses and organizations of all shapes and sizes are now able to stay connected to their customers. It can be used to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your business. Customers can use Twitter to tell a company (or anyone else) that they’ve had a great—or disappointing—experience with your business, offer product ideas, and learn about great offers they’ve selected to be notified of. – Twitter
With the right set up, you can effectively use Facebook to gain more brand exposure, traffic and sales and in this article I’ll guide you through how I personally use Facebook to do this, along with some other alternatives. – Jacob Cass, Just Creative Designs
Your professional network of trusted contacts gives you an advantage in your career, and is one of your most valuable assets. LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Our mission is to connect the world’s professionals to make them more productive and successful. We believe that in a global connected economy, your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust. – LinkedInYouTube/Vimeo/Video Marketing
When you master video, it increases your conversions, helps you build automated relationships, drives you automated traffic, and solidifies your online presence and brand online. – Katie Freiling
As a business owner, you can use foursquare to engage your increasingly mobile customers with foursquare “Specials,” which are discounts and prizes you can offer your loyal customers when they check in on foursquare at your venue.- Foursquare
Yelp allows consumers to share the experiences they’ve had with local businesses and lets business owners share information about their business with their customers. Simply put, it’s word of mouth – amplified. – Yelp
And there are countless others up and coming, down and falling and stagnant at barely alive. They will all come and go, but the idea of social media is here to stay.
Twitter, Facebook, LinkedIn, YouTube, Yelp, Foursquare. These are all social media sites currently ruling the social media world. A time may, and probably will, come when these sites are no longer the authority. Things change, the world evolves, it’s who can adjust the best and the quickest that will survive. How can you be prepared for something that seems like it is very far down the road? It starts by not looking at social media as “Twitter” or “Facebook” but as “microblogging” or “community building and networking”. The brand name is not as important as the actual purpose. If Nike somehow went out of business, there would still be sneakers.
When you’re using social media for you business, you have to stay focused on business objectives and not just tweet for the sake of tweeting. That’s a strong driving point for any social media campaign, stay focused on achieving business objectives and not be fooled by the amount of Twitter followers or Facebook likes.