While Facebook, Google + and LinkedIn can allow you to share information and ideas, Twitter has become the most effective Social Media platform in helping today’s business owner reach the largest group of people. When it comes to marketing your business, most business owners want to use a social media site that is easy to learn. They also want to cut back on the time it takes to read messages and engage with potential customers.
According to Liberty Voice, a reason why Twitter is often chosen over Facebook for business purposes is because it has an easy-to-navigate platform. It is becoming popular among small businesses because users don’t have to wait for a conversation. Once you have an account, you can begin engaging with other users right away. If your tweets are crafted properly, others can favorite or retweet to their followers allowing you to reach more people and gain more followers.
If you want to reach the right people on Twitter who will help you accomplish your business goals, you’ll have to follow certain people. You have to click that follow button if you want those people to notice that you exist. Sure, they may not always follow you back, but at least give them the chance by getting on their radar. You may be pleasantly surprised.
This article will talk about 4 different types of people you should absolutely follow on Twitter if you want to grow your business.
Why Follow People On Twitter?
Before I dive into the types of people you should follow on Twitter, here are a few reasons you should follow people on Twitter:
- Because you want to increase the chances of this person following you back
- You’re interested in what someone has to say about a certain topic
- You want to receive updates and news about your industry
- You want the ability to start a conversation with them
- You want to build a relationship with them so they start sharing your content
4 People A Business Should Follow on Twitter
Industry Leaders
Following leaders in your industry is a good idea if you want to gain insight and ideas. You can also explore industry specific news. These people are considered thought leaders in your niche and there is a reason they got that title. They most likely post relevant news and information about topics that their audience is interested in and that is helpful to them.
Your Clients and Customers
You should definitely follow your clients and customers on Twitter. If you want to continue to build and nurture a lasting relationship with them, it’s smart to check up on them so that you can see their progress and see if they have any questions or concerns. Following and interacting with them will show that you care and that you are always there to help them.
An interesting statistic I found was that people who follow you on Twitter are 72% more likely to buy from your company. Followers are also 30% more likely to recommend you to others, and 86% of followers are more likely to visit a business if it is recommended by a friend.
click to tweet – People who follow you on Twitter are 72% more likely to buy from your company
Your Target Customers
Another type of person you should follow on Twitter are your target customers. These are the people who have the potential to become customers of yours. Make sure you have clearly defined your buyer personas so you have an idea of who to follow.
Influential People
It’s a good idea to engage with people who are influential on Social Media. These people can range from high-authority journalists and bloggers to business owners who have a massive following on Twitter. Get on these people’s radar because you never know how they might be able to help you. A good idea would be to Retweet them or mention them in your Tweets so that they notice you. If you get these influencers to share your content, chances are a huge swarm of their followers will see your content too.
There are real people believe it or not behind a lot of Twitter accounts. If you want to grow your business you must connect with real people. Follow the 4 types of people listed in this post and you’ll be on your way to building strong relationships online that will only benefit you in the long run.
Who Are Some People You Follow on Twitter?
Who are some types of people you follow on Twitter that have helped you accomplish business goals?