Content marketing is a valuable way for businesses to become a reliable source of information for their potential customers. Providing valuable information is used to attract prospects and convert them into repeat customers through search and social channels.
Using content marketing will help grow your business and generate leads. This post will go through the 5 best practice articles to help you better understand content marketing, and tips on how to get started.
What is Content Marketing?
Content marketing is described as a marketing technique used to create and distribute valuable content that will attract, acquire and engage with a brand’s target audience. The article explains the purpose of using content and how it is beneficial to your business.
Link: http://contentmarketinginstitute.com/what-is-content-marketing/
Author: Content Marketing Institute
How To Build a Content Creation Process For Your Marketing Agency
Content marketing is an important marketing strategy. Creating a content marketing process will help you be more successful. This article discusses the foundation of inbound marketing and how using that as a structure that will help you provide the best content for your business.
The article continues to explain the importance of keyword research and how to get started. The also explain how to start content development and choosing writers. Once finding a good writer, the article further explains how to come up with titles and topics. Working on those developments will help get people to click on your link, and read your content. This article is a helpful guide on using a content strategy to produce the best content for your business.
Link: http://blog.hubspot.com/marketing/content-creation-process-marketing-agency-var
Author: Ron Medlin
Content Marketing Basics (Infographic)
Socialmediaexplorer.com created a helpful infographic that explains the basics of content marketing. To better utilize content marketing, you must first understand how it is created. Jolina Pettice defines content marketing as storytelling that communicates a brand effectively, using today’s digital media to reach the market. She goes on to provide tips for content marketing, and how to implement ideas.
Link: http://www.socialmediaexplorer.com/digital-marketing/content-marketing-from-creation-to-curation/
Author: Andrea Cook
5 Easy Ways to Find Your Content Marketing Story
This article discusses why you should use storytelling in your content marketing. If you’re not familiar with using this strategy, you may wonder why storytelling is so powerful. The article explains how your business can benefit from it. They also give examples of where the stories come from, and how you can find inspiration to create your brand’s story.
Link: http://www.kunocreative.com/blog/bid/87964/5-Easy-Ways-to-Find-Your-Content-Marketing-Story
Author: Brianne Carlon Rush
6 Key Elements of an Effective B2B Content Marketing Strategy
Kevin Cain discusses how businesses need an effective content marketing plan. Developing your strategy isn’t easy, but the most important steps are understanding your buyer persona. Know who your brand should be targeting, and why they would buy your product. Understanding this information will help you to drive conversions and move them though your sales funnel. Also, when a business knows who their audience is, they are able to create valuable content to share. Following the 6 key elements in this article will help guide your content marketing in the right direction.
Link: http://contentmarketinginstitute.com/2013/10/effective-content-marketing-strategy/
Author: Kevin Cain
What content marketing best practices do you follow? Are you looking to improve your content marketing?
Leave your thoughts and questions in the comments below.