No matter what kind of company you have or work for, you have two types of customers:
Sometimes people can play both roles. In today’s world, you need to be aware that while someone may not become a purchaser of your products or services, if you have quality content that they find valuable for their circles of friends, they will share it and lead to paying customers.
This is another reason why content marketing is so important. You can use content marketing to build brand awareness in your target audience communities. If you are able to grab the attention of a highly influential individual in your target audience AND you have a quality piece of content for them to share (article, video, podcast, presentation, info graphic, etc.), that’s when you will really start to see results in your online presence.
Place share buttons at the top of your blog posts. This will give your visitors one-click access to spreading the word about your brand. If your website is run on WordPress (highly recommended) then you can install the DiggDigg plugin and this will automatically add the social sharing buttons to your WordPress blog posts.
When you have something like DiggDigg set up on your website, the process for people to share is one step:
If you don’t add an easy way for your visitors to share your content, it will become too daunting a task for them to accomplish and you will miss out on a huge opportunity to get your name out there. Think about what they would have to do without a simple social media share button:
And if they want to share it on more than one network? Forget about it. Don’t miss out on the opportunity for happy visitors to spread your word, add those social share buttons to your site.
To really encourage social sharing, offer incentives for your visitors. You can add social media incentives in a few different ways:
Offer exclusive content for people who share your articles. You can use a WordPress plugin to set up a “share to unlock” offer on your website. This will allow access to a web page on your site only after someone shares the page on one of their social media networks. Inbound Now also has some apps that you can use even if your website isn’t on WordPress.
What’s your experience with using social share buttons on your website? Do you gamify your online presence? I’d love to hear feedback on what you’ve tried that works or doesn’t work. Leave your comments below!