Throughout my blogging experiment, I’ve talked about my Google Webmaster Search Queries increasing and my search rankings climbing for a whole slew of new keywords.
What I’ve been looking into is what exactly that Google Webmaster data means to me. I’ve searched some of the keywords that it says that I rank for and not seen myself (I do the searches in Chrome Incognito mode so it’s not personalized).
I did a quick search to learn a little more about the reason for this strange experience.
According to Google Webmasters, their Search Queries data shows what keywords different pages from your website have shown up in the rankings for and the average position that they have appeared.
It’s no secret that Google wants to personalize their search terms as narrowly as they can so that each individual sees tailored results.
This is great for searchers (the real Google customers) because they are being provided with answers that are more likely to help them.
For marketers, this isn’t great. It makes ranking for your target keywords a little more difficult to track. Which in turn makes your social media presence and email list even more important to get traffic to your website.
Here is what Google says about their Webmaster’s Search Query data:
Are you using Google Webmasters to track your data? I think it’s a good tool to see what keywords you should be tracking, but the actual rankings should be tracked with a different tool.
I had been using Market Samurai for rank tracking, but since the Google update blocked the proxy servers and they changed to a subscription service, I’ve been in the market for a new keyword tracking tool.
Leave your favorite tools and your positive (or negative) experiences in the comments below.