Ranking higher on Google is always a goal for any business that wants to have a presence on the web. There are complicated algorithms that search engines use to determine the ranking of websites for different keywords. Even the most seasoned of SEO experts don’t know the exact science (though some have laid out a pretty good list of ideas like Brian at Backlinko and of course Moz)
With the constantly updated Google search ranking algorithm, it makes it almost impossible to keep up with exactly what they want to see. But the idea of how to rank higher in search engines can be boiled down to a simple statement that will always remain the same.
Turn your website into a destination of valuable information and Google will rank you higher. – Tweet This
There are multiple factors at play when building your website as a central hub of high quality content. You have to build a holistic content marketing approach. Ranking higher in the search engines becomes a collateral benefit of building your online audience across multiple channels.
There is no “File – Save As – Google Top Ranking Spot” – Tweet This
These are not meant to be tips used individually or sporadically, this is an all in one approach to building your online presence in order to rank higher on Google.
This will help you rank higher on Google because you are proving to be a source of new content. You have a growing number of pages on your website. Google likes that because you are becoming a more established source of information.
Adding new posts to your site also gives you the opportunity to target more keywords. For every new page that you publish, you can target a new phrase that your target audience is looking for. Creating more pages on your website that support a theme of information will also help you appear to your audience as well as to Google that you are an expert and authority on the topic.
This will help you rank higher on Google because you are showing value across the web and building a brand that is helpful to others.
This will help you rank higher on Google when other people share your website content, it tells them that you are a credible source that people want to go to for information.
Are you doing all of these things to help you rank higher on Google? Have you seen success or failures by doing all of these? What about sporadic efforts to improve your Google rankings? I bet they didn’t have much impact, did they?