In late 2011, New Jersey X-Ray was in the market for a new website. They understood that their current site was outdated and needed to be completely revamped. A new website was put in place for a launch in January of 2012.
While an increase in leads was certainly hoped for and expected, the tremendous ROI of their new website was a pleasant surprise, to say the least.
Now that the numbers are in from 2012, we are able to report that inbound leads increased by 600% compared to 2011 with their old website.
The common use of the term optimized when referring to a website is about search engines. But another kind of website optimization is for converting visitors into leads. Not only should your business’s website be generating leads, but they should be qualified leads that are ready and able to start doing business with you.
Not only did the number of unsolicited leads increase tremendously, but the conversion rate was outstanding.
Of all of the leads that came through the NJ X-Ray website in 2012, 75% of them closed as new business. These are unsolicited, new prospects that are calling in to the company with no prior relationship and turning into customers.
Note to sales managers: no cold calling necessary.
Comparing the cost of the website to the revenue generated over the course of the year, the ROI on NJ X-Ray’s new website was an immediate 1,115%.
Taking into account the Customer Lifetime Value, the ROI on new customers just from 2012 (leads continue to increase) is an estimated 4,807% return on their investment.
Is your website optimized for conversions? Are you getting qualified leads through your website?
At Tresnic Media, we specialize in developing websites that drive traffic and convert visitors through inbound marketing.
If your website isn’t generating enough leads for your business, we can help.
Whether it’s a traffic problem or a conversion problem, our team of experts can help optimize your company’s online presence to start growing your business.