Leveraging email marketing can add a significant boost to your revenue without the need to attract new customers, especially if you are running an ecommerce store. As a smart business owner like you already knows, it costs a lot less to retain an existing customer than to attracting and converting a new customer.
Tasked by Anchor Rubber Stamp, a notary supplies store, to improve their online presence, our team of Certified Inbound Marketing Consultants put together a holistic marketing strategy to increase revenue through various digital channels.
While the full plan involved blogging, SEO, social media, and subscriber nurturing campaigns, those are all longer plays for hitting sales goals and we wanted to increase orders more quickly.
With an existing email database of customers, we knew that implementing a Re-activation & Engagement email campaign was low hanging fruit to drive more sales.
Since the list itself had never been used, sending out a sales email was not going to have as great an impact as a full nurturing campaign. We worked on creating a map of content that our target audience would be interested in and created a sequence of emails to re-introduce the brand, build credibility, and then send relevant offers.
Over the first 3 months of execution, the email marketing campaigns have increased revenue 6.67% (per month) for Anchor Rubber Stamp’s online sales.
When you work with Tresnic Media, we research and analyze all online opportunities for your business to improve, build a customized digital marketing plan for your business and handle ongoing implementation to help you achieve your business goals.