Why Vlogging?

Importance of video marketing

Vlogging, or video blogging, is one of the most engaging forms of communication for your leads and potential clients. In the technology world that we live in, online videos are available to the masses in multitudes of ways. First it was through computers, then it quickly migrated to mobile online video viewing through smartphones and tablets.

The amount of people that view videos online is remarkable. Just check out this infographic posted below from blog.muvee.com. Over 100 million people watch videos on the internet today. Over 100 million! That’s a lot of people. But if you think about it, it’s really not too surprising.

One hundred million people
One hundred million people!

The average person of the 21st century is almost always connected to the internet. With such ease as being able to access the internet from their phones or tablets, it’s no big shock to know that so many people are watching online videos.

Already blogging on your own website to attract leads and potential clients? Great! It’s now time to take it another step further by creating your own vlog, which you can easily post to a plethora of video sharing websites such as YouTube and Vimeo.

What do you talk about in your vlog?

Within this video, you can just briefly recap on some important points made in a blog post you’ve previously made on your website. Add a link in the description for the viewer to read the full article, and VOILA! 96% of consumers click links after watching online videos. I’d say that’s a pretty good chance for them to click the link and visit your website.

As Todd preaches to me all the time, by having frequent and quality content posted, you’ll be seen as a credible source of information. The same rule applies to vlogging.

Refer to my previous blog posts on some essential filming equipment, and three easy tips to improve your videos.