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Category Archives for Content Marketing

What Is A Lead Magnet And How Does It Help Sales?

Driving traffic to your website is not enough to have an impact on your business. In order for those website visitors to provide any value to your company, they need to either become subscribers, leads,

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3 Ways To Attract Prospects With Content Marketing

In order to attract prospects online, you’ll need to build a hub of information that will rank on search engines and give you and your subscribers content to share across social media channels to build

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7 SEO KPIs To Track And Measure

While there are several areas of your marketing to analyze, here are 7 SEO KPIs to track and measure to keep your business moving forward.

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What Is Lifecycle Marketing?

Today’s consumers have full control over their buying process. From problem solving, researching available options, choosing who and where to purchase from, how long to be in business together, and even

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4 Reasons Your Sales Team Needs Your Company To Have A Blog

There are several benefits to using content marketing for your business, but some overlooked areas are how a blog can actually directly help your sales team by saving them time AND getting them better

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3 Basic Design Tips For Design An Infographic

Having multiple ways to repurpose your content is a great way to reach your target audience. An infographic is a fun and creative way to convey your message to your audience. Consider using these simple

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6 Blog Posts To Write To Promote A New Product

Whether you are selling services, offline products, or you’re an online ecommerce business, content marketing will help you increase your digital visibility, attract more leads and convert more customers.

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Our 11 Step Content Marketing “Campaign” Process

While inbound marketing is more of a philosophy that is not defined by individual campaigns, there can be a more defined content marketing “campaign” process within that inbound mentality.

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6 Email Marketing Software Options For Your Business

Email marketing software can be difficult to choose from. Just researching to find all the options can be a week’s worth of work in itself. To help save you some time on what software is worth checking

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Do You Know Copyright Law?

If you’re a company using a copyrighted image without permission, you’re going to run into some problems. Start learning the basics of copyright law today to avoid and prevent these issues from ever

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How Content Marketing Helps Your SEO

SEO will help your website be a reference or source, when people are searching for your product or service. Read this article to find out how content marketing can help your SEO.

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How Twitter Is Used In Content Marketing

Twitter is a great social media platform. Read this article to learn how Twitter can become part of your content marketing strategy.

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4 Proofreading Tools To Help Your Content Marketing

As a business you should provide your audience with well written content. Read how these 4 tools can help improve your writing, as well as your editing process.

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The History of Content Marketing

Content marketing has been around for over 100 years. Although the technology behind it has changed, the overall goal is the same. Businesses want to become a reliable source for their customers, helping

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5 Free Content Marketing Tools And How To Use Them

It is important for a business to have quality content while marketing their brand. Organizing your content marketing strategy isn’t always easy. Read these tips on how you can organize and promote

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5 Best Practice Articles To Learn Content Marketing Basics

Content marketing is a valuable way for businesses to become a reliable source of information for their potential customers. This post will go through the 5 best practice articles to help you better understand

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3 Ways Graphic Design is Used in Content Marketing

Get Your Free Content Marketing Guide!Just enter your email address below and I’ll send you the foundational strategy that we have built all of our businesses online with over the past 10 years with

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6 Steps To Make Marketing Research Easier

This 6 step approach will help clarify your goals and objectives as a market researcher and make the marketing research process easier for you to follow.

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How To Convert 34% Of Targeted Clients By Combining Direct Mail Follow Up Campaign & Promo Products [Interview with Price Allan]

A direct mail follow up campaign can be an easily overlooked marketing strategy in today’s digitally focused world. But when planned well and executed properly, a direct mail campaign can have a

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Creating An Effective Explainer Video

Creating an effective explainer video is a great way to grab the attention of the customer visiting your website through a visually attractive medium. Follow this guideline when planning your explainer

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Your Simple Introduction To Marketing Research

This simple introduction to marketing research will show you what market research is, why it’s important and what you can learn with it. Read more >>

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Consumer Decision Making Process

There are five important steps that a consumer makes before they decide upon purchasing a product or using a service. What goes on in their head? Learn the consumer decision making process here >&g...

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5 Reasons Why Your Law Firm Needs A Blog

A static website is no longer going to help your law firm generate new business opportunities. See 5 reasons why your law firm needs a blog and learn how it will help you get more clients.

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2 Essentials For Hiring An Online Marketing Agency For Your Law Firm

When choosing an online marketing agency for your law firm, there is a level of trust needed that may often get overlooked without even thinking about it. Learn two of the essential elements you need to

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5 Steps To Your 60 Second Business Pitch

The 60 second business pitch (or elevator pitch) is a vital part of your sales process. Being able to introduce your company in less than a minute will help you generate more leads and build your referral

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